In KEEPCARING, privacy, security, ethical and regulatory considerations are built into the development process from the very beginning. This means that compliance is not treated as a final check, but as an integral part of how solutions are designed and developed.

In this video, Maria Grassetto, lawyer, Data Protection Officer and personal data protection consultant at Chino.io, a KEEPCARING partner leading the work on ethical, legal and user acceptance considerations, explains how this approach supports a form of co-creation around compliance, bringing together legal, ethical, technical and user perspectives.

By embedding these aspects from the start, KEEPCARING aims to strengthen accountability, trust and user acceptance — key elements for the long-term adoption and sustainability of the solutions developed.

Watch the video interview.

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